About Florida’s Fine Homes

Florida Fine Homes Group Northeast Florida’s First Coast


Selling your home should be easy. Let us handle the process for you.


We work as a team to help you find your dream home for the best price.

Exceptional Homes | Outstanding Growth | Incredible Lifestyle

A Little About Florida’s Fine Homes Group

With years of experience helping local buyers and sellers . . .

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Our team of experts is driven by a level of knowledge and service unequaled by ordinary service providers.

  • 30+ years of financial and market analysis
  • KPMG Accountant and Financial Consultant
  • Local market service and teams across Florida
  • 18+ years staging experience
  • Your home featured in the leading publications in the US, with your permission
  • Our Three-Stage valuation combined with an additional RPR professional valuation of your home will usually achieve 5-15% more than an ordinary CMA valuation, or identify pricing weaknesses. Don’t leave your money on the table.
  • Knowledge of home construction with multiple Florida builders allows us to advise you on the construction quality and performance in both new and resale homes
  • In every purchase or sale, you are represented by every team member at Florida’s Fine Homes.



As your Buyer’s Representative, we can make the process of house hunting much easier and more efficient than if you did it all yourself. We can help you get financing, guide you to local neighborhoods, help you determine your budget, and prioritize a list of essential features that you need in your next home. We’ll save you valuable time by finding the properties that best suit your requirements, and will show you only the most promising ones.

Once you’ve found a place that catches your eye, we’ll look at comparable properties in the area to help determine a purchase offer. Then we’ll negotiate on your behalf with the seller to make sure you get the most favorable terms.

It’s our job to look after your best interests, and we will do so at no cost to you as a buyer.

If you’re ready to start house hunting, please search real estate listings now. When you have done some research and are ready to visit some homes, please contact us.


Critical Information

We have found that home sellers are typically hurt by inexperienced agents that want to provide a quick Comparative Market Analysis (CMA) of the homes within a predetermined distance and time-frame, so that they can quickly convince you that your home should be priced accordingly. What nonsense!

As Professionals, our team wants an accurate valuation of your property and at Florida’s Fine Homes we understand that your home is more valuable than your 401K, and should be treated as such. Our Selling Your Home Page details the methods our team uses, and the increased offers our home sellers expect.

Selling a home on your own can be an overwhelming task. There’s advertising to plan and budget for, open houses and private showings to arrange, purchase offers to negotiate, contract contingencies to worry about, and complicated paperwork to fill out. Make it easy on yourself by putting your home in the hands of seasoned professionals. We have extensive experience marketing properties and showing them to their best advantage.

When it comes to negotiating a purchase offer, we’ll make sure that you get the best price the market will allow. We’ll help you understand contract contingencies and details of the closing process, in addition to handling all the paperwork for you. Essentially, we’re here to represent you throughout the entire selling process, and to make sure that your real estate transaction is a positive and profitable experience.

See our Seller’s Guide When you’re ready to start Selling Your Home, please contact us to get connected with a Seller’s Agent.

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Our Experience Delivers Greater Results to You!

No one else brings our depth and breadth of knowledge of these communities directly to your door. Our unique experience as a CPA, extensive construction supervision, financial analysis, accurate valuations, and staging is unrivaled.

Pick our brains, explore the many ways to increase your home asset value or our experience in getting the best out of selling or buying a home.

We have developed Resource Booklets to help assist you with Buying or Selling your Home. You can read and download our Booklets from the Links below.  



Will Mears

Senior Partner

Will is a Disabled Combat Veteran who brings to the team not only 15 years of real estate experience but unlike ordinary agents, years of experience as a KPMG Accountant and Consultant. This experience inside one of the world’s top “Big Four” firms allows him to excel at helping individuals analyze opportunities, and achieve exceptional financial returns, not only in selling but in buying their new home.

As a Senior Partner of Florida’s Fine Homes Will and his team continue to advise families in selecting their dream home, achieving a much better financial result, and bringing greater success to those selling.

Will and his team have developed a three-stage appraisal of a seller’s home that has consistently brought higher offers to sellers. An ordinary agent’s CMA (Comparative Market Analysis) gives you average results and doesn’t allow you to achieve your increased home value, resulting in most sellers getting less money than they desire.

Your home is usually more valuable than your 401K. Treat it as such. Don’t leave money on the table when you can achieve success. Our team makes The Difference.

“Whatever you do, do it well.  Do it so well that when people see you do it, they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do”

~ Walt Disney

Reviews and Testimonials are important to us!

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Read what others say about Florida’s Fine Homes!

One of the first things I noticed about Will was how he put me and my daughter at ease with the whole process, while giving us suggestions to get the maximum value from our family home. The complete process from active listing to SOLD was accomplished in five days for more than the value we expected. A job well done.

Beth Potter

Kevin is an outstanding realtor with an unparalleled drive. He sold our last home in one day. We recommended him to several of our friends and family and he sold theirs quickly as well. I am approaching retirement and my kids are both seniors so we are looking to downsize. We trust Kevin implicitly with our need to sell quickly and find our future home.


I used another real estate company for years, but in talking to Will I appreciated the trust, experience and guidance he demonstrated time and again. When it came time to sell my place it was an easy choice in selecting Will. It was the best decision I made. Frequently we have coffee (he likes tea) together, and our relationship continues.

Martino Mainardi

“Selling a home can be an emotional and stressful time to say the least. Not with Kevin Craig!!! Other realtors are full of empty promises on how they will work diligently to ease you through the buying and purchasing process. Kevin communicated with my wife and I to ensure we knew specifically where we were in the process on both the sale and purchase. I have never met anyone who works so hard to ensure that everyone in my family was happy with the process. If you are serious about selling your house do yourself a huge favor, put Kevin Craig on it!”

Cliff and Jenee Woodall

We listed our house with Kevin Craig and were so impressed with his professionalism and attention to detail. He had some amazing photos taken of the house and did a fantastic job listing the house online. We listed the house and had so much action with showings, it was incredible. We ended up selling the house in 10days from the listing date. If you are thinking about listing your home with Kevin,
Do It!!! You will not be sorry. Mr. & Mrs. Andrews

Gary and Erica Andrews

Ready to Buy or Sell?

Have any Questions?

Get In Touch!

Please contact us with any questions you may have or to request information pertaining to buying or selling a home. The very first thing we’ll do is find a time to meet together. We’ll help you discover the home that suits you, your goals and your lifestyle. We will assess where you are in the process of selling your home and identify what your ideal timeline looks like.

If you would prefer to talk to an Agent privately concerning your real estate needs please contact us to schedule an appointment.


Florida's Fine Homes Group Head Office

Mailing Address: 1880 East-West Parkway #8204, Fleming Island, Florida 32006

Please CONTACT US to schedule an appointment.

Will Mears (904) 808-3100